Last updated 1 December 2025

Your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and how we keep it safe — in line with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong ("PDPO"). By using our website, you agree to the practices described here.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

1.1 Information You Provide Directly

When you interact with our website, you may share personal data such as:

  • Contact details: name, email address, phone number, shipping and billing address.
  • Account details: username, password, and other registration information.
  • Payment details: Limited payment information needed to process your order (most payment data is handled securely by our third party payment gateways).
  • Communications: Any information you share when you contact us for support or feedback.
  • Marketing preferences: Your choices about receiving updates and promotions.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity using cookies and similar technologies. This may include:

  • Device data: IP address, browser type, operating system, screen size, and device identifiers.
  • Usage data: Pages or products viewed, time spent, referring pages, and general website activity.

2. How We Use Your Information

We use your personal data to deliver our services and improve your experience. We only use it for the purposes stated at the time of collection, or for closely related purposes, unless we have your consent or are required by law.

2.1 Core Business Operations

  • Order fulfillment: To process orders, manage payments, and deliver your purchases.
  • Account management: To create and maintain your user account.
  • Customer support: To respond to your inquiries and resolve issues.
  • Communications: To send transactional updates such as order confirmations or delivery notices.

2.2 Website Improvement and Personalization

  • Website optimization: To analyze usage and improve performance and experience.
  • Product development: To better understand customer preferences and develop new products.
  • Personalization: To tailor your online experience and display relevant content or recommendations.

2.3 Marketing and Promotions

  • Marketing communications: To send you promotional updates and newsletters if you have opted in. You can withdraw your consent at any time.

2.4 Legal and Security Purposes

  • Legal Compliance: To comply with applicable laws, regulations, or governmental requests.
  • Fraud Prevention: To detect, prevent, and address fraud, security breaches, or other malicious activities.
  • Protection of Rights: To protect the rights, property, or safety of MoMa Activewear, our customers, or others.

3. Sharing Your Information

We never sell or rent your personal data. We may share it only with trusted third parties who help us operate our business, deliver your orders, or comply with legal obligations. These partners are contractually required to protect your data and use it only for authorized purposes.

3.1 Service Providers

We may share your data with:

  • Payment processors – To handle transactions securely.
  • Shipping and logistics partners – To deliver your orders.
  • IT and hosting providers – To maintain website operations.
  • Analytics providers – To understand how users interact with our website.
  • Marketing partners – To manage campaigns or serve relevant ads (only with your consent, where required).

3.2 Legal and Business Transfers

  • Legal requirements: We may disclose information if required by law, court order, or government authority.
  • Business transfers: If MoMa Activewear undergoes a merger, acquisition, or sale, your data may be transferred as part of that process. We will notify you if this happens through email or a website notice.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tools to enhance your browsing experience, analyze traffic, and personalize content.

Types of Cookies we Use

  • Essential cookies – Required for the website to function properly (e.g. shopping cart use).
  • Performance cookies – Help us understand how visitors use our website.
  • Functionality cookies – Remember your preferences such as language or region.
  • Advertising cookies – Show you relevant content or promotions (only with your consent).

Managing Cookies

Most browsers accept cookies automatically, but you can manage or disable them in your browser settings. Please note that disabling some cookies may affect how our website functions. For more information, visit www.allaboutcookies.org.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including to meet any legal, accounting, or reporting obligations. When your data is no longer needed, we will delete or anonymize it securely so it cannot be recovered or reconstructed.

6. Data Security

We use a combination of technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

Our safeguards include:

  • Encryption: Using Secure Socket Layer (SSL) technology for sensitive information.
  • Access control: Limiting access to authorized personnel under strict confidentiality.
  • Monitoring: Regular security reviews and system checks for potential vulnerabilities.

While we take every reasonable step to protect your data, no system is completely secure. We encourage you to use strong passwords and keep them private.

7. Your Rights under Hong Kong Law (PDPO)

Under the PDPO, you have rights to access, correct, and manage how your personal data is used.

  • Access: You can request a copy of the personal data we hold about you.
  • Correct: You can request updates or corrections to inaccurate or incomplete information.
  • Withdraw consent: You may opt out of marketing or other optional uses at any time.

To exercise these rights, please contact us using the details in Section 10. We may ask for proof of identity before processing your request. We will respond within the timeframe prescribed by law.

8. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from someone under the age of 18 without parental consent, we will delete it promptly.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The latest version will be posted on our website with the "Last updated" date. Your continued use of our website after any updates means you accept the revised policy.

10. Contact Us

If you have questions about your personal data or this Privacy Policy, please contact us at cs@momaactive.com — we are happy to help.